Arca & Co.
→ scanning revenue_data → returns: $230,642 → conversion: 1.6% → leaks found: 7 → building fix plan_
Stage
Arca & Co. · Sydney · Est. 2024

Build it right. Run it tight. Make it unforgettable.

We audit SME businesses, find where they're leaking: time, money, customers. Then we build the systems to fix it. Strategy first. The right tools second, including AI where it actually earns its place. Most businesses are accidentally built. We make them intentional.

Book the diagnostic See how we work
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leaks
Every business leaks.
Most never find out where.
We do.
Profit Recovery
Business Strategy
Experience Design
Operations Systems
Brand Identity
Operations Audit
Customer Journey
Secret Audit
AI Implementation
Growth Systems
Profit Recovery
Business Strategy
Experience Design
Operations Systems
Brand Identity
Operations Audit
Customer Journey
Secret Audit
AI Implementation
Growth Systems
The reality

You're good.
The business
knows it too.

The problem isn't your product or your service. It's the invisible gaps between what you do and what your business actually keeps — time, money, customers, quietly leaking.

01
You're busy, but the numbers don't show it
Tap to see the breakdown
Where your week actually goes — 40 hours
Operations & firefighting
Admin & emails
Social & content
Revenue-generating work
0hrs/week on revenue-generating work
0hrs/week lost to operations & admin

Most business owners spend less than 30% of their time on work that actually generates revenue. The rest goes to running the machine — not growing it.

02
Customers come once, then disappear
See the cost
Cost to acquire vs value they could deliver
$180 Cost to acquire
one customer (CAC)
$540 Potential lifetime value
with a follow-up system
Without a system, you're leaving $360 per customer on the table — every single time.
A basic follow-up sequence can recover 40–60% of that value with zero new ad spend.
03
The business runs inside your head
What would break?
What lives only in your memory right now
You

If you stepped away for two weeks, what would break? If the answer is "everything" — that's not dedication. That's a bottleneck with your name on it.

04
You know something's off. No time to fix it.
The trap explained
The trap every growing business falls into
👁
You see the problem clearly
Something's leaking. You know it. You've known for months.
But the operation has you
Every time you try to fix it, three new fires appear. There's never a right moment.
📉
The leak compounds quietly
Six months later it's bigger. A year later, it's a crisis.
We know you know. You don't have to find the time — that's exactly what we're here for. You keep driving. We fix what's leaking.
04
You know something's off. No time to fix it.
Every time you try to fix it, three new fires appear. A year later it's a crisis.
Now.
The right moment is always now
03
The business runs inside your head
If you stepped away for two weeks, what would break? If the answer is everything — that's a bottleneck with your name on it.
2 wks
away. What breaks?
01
You're busy, but the numbers don't show it
Operations and admin consume most of your week. Less than 30% goes to work that actually generates revenue.
<30%
of your week on revenue work
Swipe to reveal
Where are you now?

Every business passes through
the same three stages.

We audit your business, identify where it's leaking — time, money, customers — and build the systems to fix it. The problems change by stage. The process doesn't. Click yours.

I
Foundation

Building from
the ground up.

You have an idea or early customers. Build the structure before the wrong habits get locked in.

Is this you? →
II
Optimisation

Plugging
the leaks.

Revenue is coming in. But something's draining it — returns, lost customers, processes that depend entirely on you.

Find your leaks →
III
Experience

Making it
unforgettable.

The business runs. Now you want customers who don't just return — they bring others. Every touchpoint designed to be remembered.

Elevate →
How we work

The same four steps.
Every business. Every time.

Every engagement follows the same sequence. Not because it's a template — because it's the only order that works. Click a node to explore each movement.

Movement I

Discovery &
First Meeting.

Before we write a single recommendation, we sit with you. We listen to the business, the team, and the silence between them — the things nobody says out loud but everyone knows.

We want to understand your motivations, not just your metrics. A business built on the wrong goal will leak no matter how well it's optimised.

Movement II

The Secret
Audit.

We become your customer. Anonymously, without warning — from first contact to final impression. We feel every friction point your customers feel but never tell you about.

Signature method. You cannot improve what you haven't experienced firsthand. Non-negotiable in every engagement.
Movement III

Implementation &
Execution.

We don't hand you a report and disappear. We build the systems, close the leaks, and execute alongside you — from process redesign to automation to customer journey.

We use AI where it genuinely reduces cost or frees time. Not as a talking point. Chatbots that actually answer your customers. Automations that run without you. Tools chosen for the problem, not for the pitch. Where needed, we bring in developers, project managers, and specialists, all coordinated by us.

Movement IV

Post-Launch
Companion.

The work doesn't end at handoff. We stay until the systems run on their own — adjusting, refining, making sure the business can operate without us.

The goal is always independence. We succeed when you no longer need us for the day-to-day.

← Click a node to explore

I Discovery
II Audit
III Build
IV Companion
Arca & Co.
How we work

Four movements.
One transformation.

I
Discovery
II
Audit
III
Build
IV
Companion

Selected
work.

Client details held in confidence. Results are real.

2024 — Present · Stage II
Active
Luxury Automotive
E-Commerce
High-Performance Vehicles E-Commerce Operations AI Customer Support

A $3M/year specialist retailer in high-performance and luxury automotive parts. We identified $230K in annual returns, 7.8% conversion loss, and zero email marketing despite 61% of customers being subscribed. We built the recovery plan and are executing it — AI support system live, Google Shopping reviews activated, abandoned checkout recovery in place.

$230K
in annual returns identified and being addressed
2,164
unused reviews activated for Google Shopping
61%
of customers subscribed — zero email marketing before us
AI
customer support system in build — targeting conversion lift from 1.6%
2026 · Stage I
Active
Property Management
Platform
Web PlatformPM IntegrationMulti-Audience

A property manager running 230+ units across 11 towns with zero web presence. We built a three-page platform for two audiences at once — remote owners and local renters — wired directly into their live property management software, not a template.

2026 · Stage II
Active
Immigration Law
Systems Layer
AI SystemsOperationsCase Management

A practice running on industry-standard case software with no API and no integrations — every new client meant re-entering the same data into five systems by hand. We built the AI layer around it: one dashboard, automated client communication, AI-assisted case review. Built to scale from 50 active cases to 150 without adding headcount.

2026 · Stage I
In progress
Breath Therapy
Practice
BrandInfrastructureExperience

Building the foundation for a wellness practice — pricing strategy, brand identity, and end-to-end customer experience from day one.

The practice

Small by
design. Capable
by network.

Arca & Co. operates as a boutique practice with enterprise reach. Every engagement is led personally — and supported by the specialists it requires.

Strategy & Advisory
Led directly by the founder on every engagement. Every recommendation, every decision — one point of contact, full accountability.
Development Network
Vetted senior developers for AI, automation, and web builds — briefed and managed by us so quality stays consistent and nothing gets lost in translation.
Project Management
Dedicated PM partnership across all active engagements. Timelines, deliverables, and stakeholder communication handled with precision — so you never have to chase anyone.
Marketing & Content Creation
Strategic marketing and content production — from brand storytelling to campaign execution. Closely coordinated with strategy to ensure every piece of content drives measurable results.
The founder
George Alzamora — Founder, Arca & Co.

I sold milk at five.
Been building
ever since.

I grew up in Peru helping my grandmother sell gallons of milk before school. By eight I was outselling adults at a book fair. By eighteen I was building brands and jumping on buses in Ecuador to test new markets with my stepbrother.

In Spain, I co-founded a construction and services company — knocking on real estate agency doors with nothing but a plan and a brand we built from scratch. I've lived and worked across Latin America, Europe, and Australia. I understand how business works in different cultures because I've had to make it work in all of them.

I built a furniture, identity and branding company in Peru. I ran immersive experiences in Lima. Then I started over in Australia.

Arca & Co. is the practice I wish had existed for me every time I rebuilt. A firm that sits with founders before it writes a single recommendation.

George Alzamora
Founder · Arca & Co. · Sydney
Start here

Tell us
about your
business.

Every engagement starts with a conversation. No pitch, no pressure — just an honest look at where you are and what it takes to get where you want to be.

Book the diagnostic

60 minutes · $500 AUD · No commitment

BasedSydney · Available globally

Or send us a message